What is Digital Marketing
Digital marketing refers to the promotion of products, services, or brands through internet , especially social medias . The real benefits are that we can Target specific audience based on services we are providing
Scope of Digital Marketing
In the modern digital world, digital marketing’s scope is broad, allowing businesses to reach targeted audiences effectively through online channels.
Techniques of Digital Marketing
Digital marketing techniques include SEO, content marketing, social media, email marketing, PPC advertising, influencer marketing, and analytics, aiming to engage target audiences online effectively.
Search Engine Optimisation (SEO)
SEO (Search Engine Optimization) is a digital marketing technique SEO helps your website rank higher in online searches, making it easier for people to find you when they search for related topics.
Types of SEO
1. ON PAGE SEO
On-page SEO means improving a website’s pages to rank better in search results. This involves optimizing content, meta tags, headings, URLs, and internal links.
2.OFF PAGE SEO
Off-page SEO means doing things outside your website to make it show up better in search results. This includes getting links from other sites and promoting on social media.